Brandner Blog

Drilling down to what matters.


News, commentary and insights about marketing for the building industry.

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Surviving Isn't Thriving

Recent snow showers in Seattle meant great skiing over the holidays. While on the mountain, it hit how skiing and marketing h...

Is Instagram's REELS the Real Deal?

Brandner is dedicated to bringing you the latest and greatest about all things marketing. Here’s a brief update on changes in...

Trade in the Trade Show?

  First off, we want to be transparent. Should you go virtual? Well, we know a thing or two about this topic. The Brandn...

What Do We Do Now?

I DID NOT HAVE OUR WONDERFUL WRITERS DRAFT ELOQUENT COPY.  INSTEAD I WANTED TO QUICKLY SHARE MARKETING CONSIDERATIONS DU...

What is Influencer Marketing and Why is it Important for Businesses?

Over the last few years, the term “influencer” has taken the world by storm. In fact, in the beginning of 2019, Merriam-Webst...

Are You #1?

It is cause for a feeling of pride when a company reaches any milestone, but when the #1 spot is clinched that is cause for c...

Organic Food For Thought

When you want to find information on something, how do you find it? If you’re in the same mindset as a majority of the online...

5 Reasons Why Email Marketing Still Matters

Digital marketing is always changing. From the rise of influencer marketing to mobile-first indexing, the digital landscape l...

Achieve the Success of Meeting Customers Where They Are

Social media has quickly grown from a once-considered “Wild West” to a staple of good business practice. These platforms are...

Is Your Continuing Education Making the Grade?

Nearly every profession needs to complete some form of continuing education (CE) these days; the construction industry is no...

Video Marketing to the Masses

There's an old adage that says “sharing is caring.” That statement holds a unique meaning when it comes to viral videos. Chan...

Why less is more in marketing messages

In season 7 of the TV show Frasier (set in Brandner’s home town of Seattle), Frasier Crane argues to his fussy younger brothe...

Build Your Social Media

What started as a means for friends to network and share content online has turned into a pivotal piece of the 21st century b...

A Fresh Look at Trends from IBS 2018

It was another great year at the International Builders’ Show (IBS) in Orlando! Our feet are still recovering and our backs m...

Raw And Unedited

There is a lot of pressure writing a Christmas blog. The last blog of the year. One that people will remember or try to forge...