We
know
people

architects

Reaching architects is important, but engaging them is critical. Whether it be BIM, CAD, or AIA, we live and breathe in this space daily. Brandner works with the biggest firms in the field, from Gensler Architects and ZGF to Callison, Skidmore Owings & Merrill and many more. We have also built relationships with the superstars of the profession: names your customers know and respect, like Sarah Susanka, Eric Corey Freed, and other well-known designers.

We work closely with the AIA, build custom AIA credited education courses, and are even an AIA-accredited CEU provider ourselves. Each year, we coordinate over 400 "Lunch and Learn" education presentations and host 50 architecturally-focused webinars.

It's all about getting your sales people and marketing messages in front of design professionals in order to secure hot leads for your company's products and services.

architects


builders

Want to hammer out sales opportunities with the audience that has more hands-on experience with your product than anyone else? Whether it's reducing call backs, streamlining building cycle time or improving margins, Brandner knows builders' hot button issues and how to demonstrate that our clients are the solution to their challenges.

Our familiarity with associations including NAHB, USGBC, EEBA and more help us to provide fresh and unique opportunities to our clients. We keep in front of unique traditional and multimedia marketing and public relations opportunities that provide clients non-traditional exposure. We do award-winning print ad campaigns, don't get us wrong. But successful marketing to builders isn't what it used to be, and our innovating nature keeps our clients in front of builders (and their competition).

builders

contractors

We develop unique programs and tools to reach contractors, including on-site training materials, mobile-friendly online resources, and targeted marketing campaigns to help stop "spec-busting." From fishing trips and baseball suite events to 3-day NASCAR extravaganzas, we develop, source, and manage remarkable incentive programs to encourage contractor commitment. We design contractor-targeted marketing campaigns, including print ads, online landing pages, as well as email and direct mail elements to drive engagement.

contractors

dealers

Most manufacturers consider educating and supporting the dealer network one of their highest priorities. At Brandner, we’ve helped our clients reach and support this audience for many years. We’ve built and managed mystery shopper programs to ensure dealers are communicating and displaying our clients products correctly. The authorized dealer programs we developed, implemented and continue to manage include sales tools, pricing resources, creative displays, engagement-focused communications, web portals, training initiatives, and evaluation elements.

Dealer-locator pages on websites are a great way to show support for the distribution channel, but we've taken it a step further. Instant quote-request programs are available for dealers wanting hot leads from the manufacturers website, providing each spec the potential customer is looking for. Plus, we’ve built dealer-access points to allow the dealer to update their contact information and the display units available in their specific showroom, reducing the amount of management time and costs for the client. Just a couple of examples of how we work to motivate their dealer to promote and sell our clients' products.

Look to Brandner as your partner for:
• Establishing online quote tools
• Educating dealers' sales staff on your products
• Managing secret shopper programs

dealers

who we
talk to

consumers

Brandner's expertise extends well beyond business-to-business relationships, to helping our clients stand out in the crowded consumer market. We've done everything from developing and implementing in-store promotions to homeowners to driving consumer traffic with SEO, pay-per-click ads and print advertising. We have also gotten our clients featured on North America's top home improvement TV shows, including "This Old House," and on numerous popular shows on the DIY Network and HGTV – even NBC's "Today" show.

From conducting online and focus group research to developing and implementing complete in-store promotions, we help our clients reach homeowners in creative and memorable ways. Retail signage, packaging, and Point of Purchase displays all help our clients reach to their target audience in-store. And with our consumer-targeted websites, we generate traffic with strong, organic SEO efforts as well as with search engine marketing/PPC campaigns, engage the audience with rich and easy to understand content, and drive to conversions with clear calls to action. Lead generation and tracking is very important to most manufacturers, and we support our clients with custom-built and off-the-shelf solutions to manage all sales/marketing programs.

When it comes to product placement and publication-exposure, clients experience leading edge and well-connected public relations efforts, getting their products in front of their target audience nation-wide. From network television programming to consumer publications and online videos, we provide complete PR plans and schedules to get results-driving coverage.

consumers

distributors

How do your distributors view you? Are you just one more product in the mix? Maybe you need MORE distributors? Let Brandner help you get out in front of your distribution network. We’ve designed, built and maintained pricing tools, special online communication areas, communication plans, appreciation and loyalty programs, and even branded logo-wear store fronts. Don’t take your distribution network for granted...let us help you show them some love!

distributors


specifiers

Some architectural firms have specialized "Specifiers" in house to help source the right products for the requirements of the project. Brandner has the experience and demonstrated results to reach this important market. We've designed online and in-hand tools that have specifiers continuing to incorporate our client's products in their projects. Our experience with different architectural design resources and programs, including BIM, CAD, and SketchUp, helps our clients ensure they have the right resources on their website as well as use the right terminology when promoting their products.

specifiers

retailers

What good is all of your print and online marketing going to do if retailers aren’t stocking, signing, or promoting your product? With our experience in the building industry, we know there are some big retail players and many smaller ones, and communicating with each of them can be completely different. In-store displays, print and online ad support, demonstrations, line-review presentations, and staff-education programs are just a few of the ways we’ve helped clients get their products shelved, signed, and sold in retailers nation (and world) wide.

retailers