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HELP WANTED! FALL BUILDING INDUSTRY OBSERVATIONS

This year continues to be a roller coaster ride, with much of the commercial construction industry down, but with the residential side seeing slow, but steady growth. Those focused on multi-family are facing a tough headwind lately, where the remodeling market is up, but challenged with material cost and labor shortage issues.

COMMERCIAL INDUSTRY: 2017 continues to be a challenging year for most of the non-residential building segments. Unless you are focused on the industrial, heavy engineering or hospitality markets, the starts numbers have leveled off or dropped compared to last year. Going into October, ConstructConnect reported a 4% YTD drop in the education and -3% in private offices sectors. If you have products that work in the hotel industry, though, the trend is much more positive – starts up 49% compared to 2016. And, those looking for sales into Multi-family, starts are up nearly 24% for January through Sept, even though it is down over 25% compared to August.

RESIDENTIAL INDUSTRY: U.S. Census Bureau charts for 2017 housing starts look like a game of “Chutes and Ladders”, with the overall trend still positive as we land in the fourth quarter. Despite a 5% drop from August to September, seasonally adjusted housing starts were up 6% over last September and continue to trend plus 9% for the year.

The Remodeling future market continues to look strong, staying fairly consistent with previous third quarters. As 2018 approaches, the challenge for this and other building segments is going to be finding trained trade workers to keep projects moving. “Contractors in most states still report they are busy and expect to stay that way for the foreseeable future,” said Ken Simonson, chief economist for the Associated General Contractors of America. “These reports suggest employment would be rising in more states if contractors could find enough qualified workers.”


IF THE WORKERS COME AROUND, TREND IS GOOD FOR COMMERCIAL
According to Associated Builders and Contractors, the backlog in the commercial/institutional segment might have slipped to nearly 8-1/2 months during the second quarter, but that still represents the second highest level for the indicator since 2014. This points to a strong private commercial construction market for the foreseeable future.

Let's Talk More about how you can reach these segments

VIDEO MARKETING TRENDS

It’s no secret video is the king of grabbing your attention. No one wants to admit how much time they spend watching videos in their news feed, yet we all do it. In fact, according to TechCrunch, there are over 100 million hours of video watched every day on Facebook alone.

But with this much video being consumed, it is important to create videos that give you the highest number of views from your audience. So we have compiled our top 5 video trends we believe are going to continue to grow as time goes on.

Read More

Industry Links

RENOVATION SERVICES KEEP TRENDING UP

MESSAGING STILL A HIGH PRIORITY

BIG DATA KEEPS GETTING BIGGER


HALLOW-FUN

The Brandner team took a little time on Halloween for some spirited fun. Visit the Brandner Facebook and Instagram pages for more photos and a frequent glimpse into the Brandner Communications actions.

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