Case
Studies

A NEW KIND OF DECKING IS BORN

To promote MoistureShield's new Infuse line of heat-resistant decking, Brandner Communications delivered. Our baby-themed campaign touted the “newness” of the product, while also showcasing it's unique benefit – so cool that a baby can comfortably touch the surface. The advertising communicates that MoistureShield Infuse is the perfect solution to infuse any back yard with character and style. Infuse is available with MoistureShield's innovative CoolDeck® technology, which minimizes heat absorption and optimizes heat reflection – making decks more comfortable all summer long.

This comprehensive campaign included targeted eblasts, digital banner ads, print ads in trade publications and a custom landing page on the web.

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