Case
Studies

Securing media exposure for a client to an audience of 1.3 million home-improvement enthusiasts

Homeowners look to popular print magazines, TV shows and online to find inspiration for their home improvement projects. When they do, Brandner’s PR team works to make sure it’s our clients’ products they see.

Knowing that a new front door plays a crucial part in creating curb appeal, we secured multiple editorial placements for Simpson Door Company in HGTV magazine’s 2017 Curb Appeal issue. In that one issue, the magazine’s 1.3 million readers saw images of Simpson’s doors on six different pages – with two of the images being half-page size, and the other four shown in prominent paint colors.

This coverage resulted from our PR Team’s cultivation of strong relationships with several of the magazine’s editors over multiple years. We’ve positioned Simpson as the magazine’s go-to source for wood door photography and information. HGTV magazine editorial assistant Leslie Corona explains how Brandner PR helps her:

“You’re extremely responsive— very quick and eager to help out, which is so crucial for us in the magazine industry (which, as you can imagine, is extremely deadline oriented). Anytime we ask for product information, you’ve been able to supply it quickly and with accuracy. You’re VERY reliable and easy to work with!”

In addition to editorial placements in multiple issues of HGTV magazine over the years, Brandner PR has secured product placements for clients on the network’s most popular shows, including “Property Brothers: Buying and Selling.”

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