Branding, Print, and Web.
Since 1984, DeaMor Associates has been the premier Pacific Northwest resource for natural daylight solutions on commercial buildings, public institutions and architecturally designed residences. Brandner recently helped with their rebranding efforts, creating a new logo, new look and new positioning. We developed, "The DeaMor Difference," which highlights what really sets them apart – quality products coupled with unparalleled service to create a level of value that can’t be matched.
DeaMor is comprised of good people who really care about what they do. Brandner focused the brand messaging on DeaMor's personal touch, which sets them apart in the industry. Once this collaborative connection is made, architects, contractors and owners experience the lasting bond of friendship, loyalty and trust.
Branding & Logo design
The shape of the new DeaMor logo was designed to look like a skylight, as well as to reference the D and M in their name. The color scheme was chosen to reflect the metal framing and blue sky seen through their products. New fonts were selected to give the brand a clean, modern feel.
A primary element in the rebranding efforts included a complete overhaul of the DeaMor website. We made it more intuitive, more inviting and more informative. The focus was placed on highlight products, projects and the personal connection that DeaMor brings to every business relationship.
As part of the rebranding, we created new business cards and letterhead for DeaMor. Using the logo icon as a design element, we continued to reinforce the brand's clean modern look. For the business cards, we included an embossed logo shape as a unique feature.