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GreenExpo365


More and more companies are watching their dollars and looking for ways to be more productive. That's why we invented an entirely new kind of trade show. Incorporating the community nature of an event, the exhibitor expo hall, and the high-profiled names and topics in the education field, GreenExpo365.com was launched.

We developed, created, and continue to maintain this one-of-a-kind, online resource for the green building community. Exceeding 12,000 registered users, the site is a complete marketing platform that generates sales leads and provides far-reaching results. Designed to be complimentary to the industry-wide physical events, GreenExpo365 offers the opportunity for more builders, architects, and anyone interested in gaining more information access to the speakers, resources, manufacturers, and associations.

Branding & Logo design

The GreenExpo logo was designed to clearly show the URL name. The X in Expo looks like a person, which relates to the community aspect of the site. The arm of the X has leaves, which tie in to the green angle.

Collateral

To present the unique attributes of this innovative platform, Brandner created numerous sales materials to encourage products in the green building industry to "exhibit" on the virtual trade show floor.

Video

Since GreenExpo365 was a revolutionary concept in the industry, not everyone "got it" right away. Brandner created an informative, simple to understand video that clearly explained the concept and encouraged participation.