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MoistureShield


Brandner has created campaigns that build brand recognition and drive sales by reinforcing the unmatched durability of this composite decking product. Over the years, we developed ads with unique imagery with stopping power to compete against the larger budgets of the competition. This efficient, effective strategy continues with the latest efforts for MoistureShield Infuse with CoolDeck® Technology. This campaign cleverly highlights the products unique benefit: that it minimizes heat absorption and optimizes heat reflection for a more comfortable deck.

Branding & Logo design

We designed this logo to be reminiscent of the joining deck boards and tiles. It has a green core, which is central to the company’s environmentally friendly philosophy.

www.moistureshield.com

Digital Marketing

We develop a variety of social marketing and digital tools to educate trade professionals on the benefits of MoistureShield. Our website design continues to stand-out in the industry. Our digital ads reinforce the overall campaign. And our social media efforts for the brand recently took first place in an Internet Advertising Competition.

The end result was to develop relationships with trade professionals, establishing a loyalty to MoistureShield products. The campaign led to a 52% increase in sales, along with a 16% increase in web traffic.

Collateral

Brandner continues to support the MoistureShield brand with a variety of brochures, installation manuals and sales materials, all of which reinforce the overall look and feel established. The rich green and black tones convey a high-end experience and complement the beautiful end-use photos of the decks.

Video

This web video was built to showcase the MoistureShield line of products and introduce their new cap stock line, MoistureShield Pro. We created this affordable video entirely in-house using a combination of 3D animation, After Effects digital motion graphics and photography.