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Simpson Door Company


For over 100 years, the Simpson Door Company has handcrafted the finest wood doors. For over 30 years, Brandner Communications has developed innovative ways to market those doors. This has been in the form of catalogs, printed literature, engaging web design, co-op efforts with dealers, select print advertising, and targeted public relations. Our latest effort is the placement of this engaging ad in The Magnolia Journal, the hot, new publication from HGTV's Chip and Joanna Gaines.

Simpson Door Company - Publication Spreads

Branding and logo design
Branding and logo design Branding and logo design

Branding & Logo design

Over the years, we've created many logo designs for Simpson products and features, including their corporate logo. One example is the Inspiration At your Door logo, which promotes Simpson's quest to provide creative options to help homeowners find the perfect door for their unique vision.

Digital Marketing
Digital Marketing

Digital Marketing

We developed a stunning new website featuring an online catalog and easy-to-use dealer locator that directed the consumer to a local dealers website or showroom. When a lead was established through the 800-SIMPSON line or via online request, an e-mail was sent to all local dealers within 24 hours to help get the consumer connected with the sales channel. In addition, consumers received an e-mail acknowledgment. All of these "touches" to the consumer helped foster the connection to Simpson.

Digital Marketing Digital Marketing Digital Marketing

www.simpsondoor.com

Collateral

Most of our marketing efforts involve printed materials that homeowners and dealers can use to find their perfect Simpson door. This takes the form of 200-page catalogs, engaging look books, and various product specific flyers.

Video

For Simpson, Brandner creates various videos that tout the unique features and benefits of various door collections. These are typically used online and at trade shows.