Technical Glass Products
Branding, trade show and marketing material design.
It says a lot when a client gives you multiple windows of opportunity. We have been working with Technical Glass Products (TGP) since our doors first opened. We think that's a pretty good testimony to our ongoing commitment to customer satisfaction.
TGP is the recognized leader in fire-rated glass and framing, working closely with design professionals, building code officials and manufacturers to identify glass and framing solutions for the wide-ranging requirements of today's commercial buildings. Their products are high tech and high end, requiring us to develop an intimate knowledge of a very specialized field.
Even though it's a long-term relationship, it's far from stale. We are continually updating and improving their image, pushing their position as leader with aggressive, integrated marketing strategies. The work is broad and deep, highlighting the fact that we offer far more comprehensive service than a typical agency.
Branding and logo design
To rebrand TGP's corporate logo and the two overarching product lines (fire-rated and architectural), we created icon-focused logos to correspond to each. The logos have a clean, modern feel that complements the overall brand position as the industry leader.
When we launched Technical Glass Products' (TGP) dynamic new websites, primary goals were to increase traffic and enhance audience engagement. One visit to the sites and you'll see why they have been a success. The depth of information combines seamlessly with beautiful presentation and ease of navigation.
Brandner continually creates brochures, look books and various sales materials for TGP. We created an interactive piece that TGP's customers and sales team uses when specifying fire-rated glass and framing. And our stunning look book has garnered industry awards for its innovative design and comprehensive content.
How do you show an invisible product? The creative approach is one of affective advertising, making the target audience feel good about the product and client. We achieve this through humor, honest messaging, and a well organized and easy-to-use website loaded with tools and information to make the customers' jobs easier. By using a friendly, honest tone, along with modern, edgy design, we are able to reinforce the sense of trust in the products, service and brand.