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FRESH LOOK AT TRENDS FROM THE 2018 BUILDERS' SHOW

It was another great year at the International Builders’ Show (IBS) in Orlando! Our feet are still recovering, and our backs may never be the same, but as usual – it was worth it. With over 1,600 exhibitors, IBS is a great place to spot not only new products, but also new trends for the coming year.

This year, two particular trends stood out for the Brandner crew: Color is back and the progression of home automation. Details and more observations are on the latest Brandner Blog.

Brandner Buzz Video

Brandner Buzz IBS Video Recap: The Color is Back

Brandner Buzz IBS Video Recap: Statement Pieces

Brandner Buzz IBS Video Recap: Home Automation

HIGHLIGHTS FROM AN EXCITING 2017

There is no question that 2017 was a year to remember. From a record-breaking stock market, to big growth in numerous segments in the building industry, it will be easy to skip the fact the Mariners missed the playoffs again (and the Seahawks, but don't remind us). Here are just a few highlights we celebrated:

BULLSEYE: 470 ARCHITECTS REACHED WITH LIVE WEBINAR Reaching architects with your value proposition is a challenge in today's market. Online education is a great solution. Recently we helped Technical Glass Products promote, host and facilitate a new AIA-registered course in a virtual class room.

Strong market recognition, well-placed promotional emails, effective ads, targeted banners and a smart social media campaign generated excellent results: Over 950 registrations, nearly 470 participants in the live webinar, and quality architect leads for the client to follow-up on.

RISING SUN: Stunning Creative Sets Event Tone
When Phoenix Controls started talking about changing perceptions and looking forward to new growth, Brandner developed a new theme centered around a "Rising Phoenix." This attention-getting theme was unveiled to much praise at a dealer conference, and gave the brand a promising position to rally around.

From emails, signage, and team T-shirts, the bold and bright Phoenix was everywhere. The participants were quick to understand the visual and saw the connection throughout the event.

BY THE NUMBERS
We support our clients in so many different ways - some creative, some functional - that it is hard to count them all. Here are just a few stats that caught our attention:

  • • Coordinated/moderated over 300 AIA presentations coordinated and/or moderated
  • • Sent out 100+ different email blasts to internal and external customers, dealers, distributors, editors, architects, and more for clients
  • • Produced over 100 bylined articles, press releases, case studies and blog posts, reaching our clients’ highest-priority audiences
  • • Arranged more than 50 media interviews and tradeshow editorial appointments
  • • Secured client product placements in 7 national TV show episodes, including "Property Brothers: Buying & Selling"
  • • Won 2 Internet Advertising Competition Awards for client social media campaigns

NEED SUPPORT WITH SOMETHING NEW? LET'S TALK

Industry Links

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