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Atlas Concorde USA and Team Brandner Leverage Influencer Partnership to Amplify Brand Voice, Secure Editorial Placement
We are creative storytellers with a penchant for big picture thinking in the ever-evolving field of communications. We’re also nimble. We work with our clients to repurpose and tailor content to maximize budgets and increase brand exposure.
Because we are a full-service agency, our Influencer Marketing, Social Media and Public Relations departments often work hand-in-hand to bring home big results. Don’t they say good things come in threes? Take this editorial spread in the September issue of TILE Magazine. An amplified influencer case study, our PR team engaged their editor relationships to secure the earned media placement, bringing a credible third-party endorsement to Atlas Concorde USA’s target audience via the trade publication. Here’s how we did it.
We are fortunate enough to have longstanding relationships with influencers in the building and interior design industries. Typically, we connect influencers with multiple Brandner clients—including Atlas Concorde USA—who share their values, audience and design aesthetic.
So when our friend Allison Aars of @thefestivefarmhouse took the lead on remodeling her master bathroom and the bathroom her two young boys share, we knew she was a natural fit for Atlas Concorde USA’s Influencer Program.
A match made in heaven, Allison “just fell in love” with the brand’s porcelain tile collections. Wildly beneficial to both parties, Allison’s number of followers and level of engagement would help Atlas Concorde USA extend their reach far beyond existing customers.
Per the negotiated terms of agreement, the porcelain tile company provided @thefestivefarmhouse with pallets of wood-look and marble-inspired porcelain tile to bring her dreamy bathroom remodels to completion.
In return, we secured full-rights to over a dozen editorial-style photos. Styled to perfection, these images were shared across Atlas Concorde USA’s social media platforms to build their brand image and engage with key audiences.
A component of the Influencer Program contract, @thefestivefarmhouse also created multiple dedicated Instagram posts and in-depth “stories” to share with 99.4k faithful followers.
With photography assets in hand, our PR department crafted a 2-part consumer blog series for the Atlas Concorde USA website. To optimize the content, PR then crafted a case study tailored to trade media and landed a full-length feature in TILE Magazine’s September issue. The trade publication explores trends, technology and best practices that enable professionals to succeed in today’s hypercompetitive design industry.
This caliber of editorial coverage would typically cost thousands of advertising dollars. However, PR is a different duck. We’re committed to maximizing budgets by leveraging existing media relationships to secure earned placements. In doing so, we further our client’s credibility and industry standing.
We can make magic happen for your brand, too. Get in touch with us at firstname.lastname@example.org