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Digital Marketing Director

Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the building products industry? This critical role will help lead digital transformation and strategy for a variety of channels, processes, and technologies.

Responsibilities

Plan, develop, manage, grow and lead the overall digital marketing strategy for our clients and the agency across the following channels:

• Web analytics (behavior analysis, customer journeys, conversion rate optimization)
• Paid Search
• Display/Programmatic
• Social Advertising
• Media Buying / Sponsorships
• SEO
• Email Marketing

• Lead and manage our in-house team of digital marketing specialists
• Establish and drive benchmarks to determine effectiveness of marketing programs and define key marketing KPIs
• Plan and manage budget across all digital channels and platforms
• Continuously strive to discover and adopt emerging technologies, digital innovations, best practices and new platforms and systems to enhance client program and organizational effectiveness
• Optimize processes and technologies across email, website analytics, ecommerce, reporting, media buying, SEO/content marketing, research and other channels
• Communicate digital marketing best practices to internal teams
• Assess growth opportunities per both client and agency offerings
• Collaborate with internal teams on innovative growth strategies

Requirements:

• Bachelor’s degree in Digital Marketing or related field
• 6+ years’ experience in digital marketing
• Up-to-date and highly knowledgeable of digital marketing channels, technologies, and tactics, both at a strategic level and in implementation
• Experience developing and interpreting analytics reports, and producing actionable insights
• Proven results in effective campaign management and implementation leading to achieving set target objectives
• In-depth experience using various digital marketing platforms and tools (Google Ads, Microsoft Ads, HubSpot, Hotjar, SEMRush, Google Analytics, Adobe Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration)
• Knowledge of data protection regulations and ensuring data compliance (GDPR, CASL, CCPA, etc.)
• Understand and apply user interface/experience best practices
• Experience and demonstrated ability blending analytical and creative thinking
• Strong attention to detail
• Some familiarity with basic HTML a plus
• Highly knowledgeable of SEO principles
• Proven written, verbal, analytical and communication skills
• Work independently as well as in a collaborative, in-office, team-oriented environment

If this sounds like you, send us your resume using the button below.

Apply Now

Marketing Manager

We are looking for a Marketing Manager who is responsible for working with clients and internal account teams to develop long-term advertising/marketing plans and strategies. Works with Account Supervisor on agency deliverables and ensuring highest quality client service.from:ca

Responsibilities

• Provide strategic recommendations and work with all agency resources to ensure the client's marketing needs are met.
• Monitor and evaluate the competitive landscape for client awareness and opportunities.
• Conceive, develop and execute marketing communications and promotions on client's behalf, which match their marketing objectives and strategies.
• Recommend sound business initiatives pertaining to the product and markets that enhances sales and marketing objectives while enforcing the agency's image as a vital resource to the client team.
• The ability to implement, track and facilitate completion of multiple initiatives at any given time.
• Daily communication with client to establish and maintain positive working relationships.
• Manage jobs relating to account.
• Ensure integration of agency disciplines (media, P.R., digital, social, creative, IT, influencer, video, etc.).

Requirements:

• Proven work experience and success in agency account service role. (minimum 2 years)
• Solid experience coordinating successful marketing campaigns.
• Strategic thinker and planner.
• Analytical thinker.
• Indepth knowledge of marketing tactics, use and success.
• Excellent communication and presentation skills with confidence to serve as an agency representative to client.
• Out-of-the box thinker.
• Must be a team player with a strong work ethic.
• Ability to foster long-term relationships with key professionals.
• BA in Marketing, Communications, Journalism or relevant field.

If this sounds like you, send us your resume using the button below.

Apply Now