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Digital Marketing Specialist (Ecommerce, Email Marketing)

Want to be a part of a fun group of creative individuals tackling unique marketing challenges and audiences of the building products industry? This hybrid role will focus on establishing and optimizing ecommerce programs as well as developing and analyzing email marketing campaigns for a wide variety of clients.

What You'll Do:

  • Email Marketing –
    • Development, coordination and launch of email campaigns
    • Provide direction on overarching strategy, design, messaging and call to action(s)
    • Manage send, analyze performance (testing/optimization) and oversee lists and data compliance
  • Ecommerce –
    • Develop agency’s ecommerce programs and offerings
    • Establish programs with ecommerce vendors based on client needs (Amazon.com, Wayfair.com, Houzz.com, Build.com, Google Shopping, Bing Shopping, Facebook Shop, Pinterest Shopping, etc.)
    • Manage and optimize all ecommerce campaigns on an ongoing basis and identify promotional opportunities
  • Communicate best practices to internal teams
  • Assess growth opportunities per both client and agency offerings
  • Identify the latest trends affecting today’s digital marketing technologies
  • Collaborate with digital marketing manager on innovative growth strategies

This role will also include web analytics and incorporate assessment of the customer journey across websites, digital tools (such as AR/VR – a plus if some familiarity) and mobile applications (also a plus) for ongoing improvement of the website architecture, content, internal/cross linking and overall user experience.

Requirements:

  • Bachelor’s degree in Marketing or relevant field
  • 4-6 years’ experience in digital marketing, with focus on email marketing and ecommerce
  • 3+ years’ experience in email marketing required
  • 3+ years’ experience in ecommerce marketing required
  • Experience optimizing digital and social media shopping campaigns on various ecommerce platforms
  • Understand and apply user interface/experience best practices
  • Experience with web/heatmapping analytics platforms (Google Analytics, Adobe Analytics, Hotjar)
  • Familiarity with SEO principles a plus
  • Strong attention to detail
  • Creative, strategic thinker
  • Excellent analytical abilities
  • Proven written, verbal, analytical and communication skills
  • Up-to-date on the latest trends and technologies in digital marketing
  • Work independently as well as in a collaborative, team-oriented environment

If this sounds like you, send us your resume using the button below.

Apply Now


PR/Content Writer

Our growing team is in need of a talented and experienced writer to craft and edit content for our clients digital platforms and external audiences. The main goal of this role is to generate, nurture and convert leads through informative and engaging content, while effectively telling our brands’ stories to establish thought leadership in a competitive marketplace. The ideal candidate will be an expert wordsmith and storyteller that can showcase our clients products/value in a compelling way. The successful applicant will be a team player that's ready to give and receive feedback. He/She will be a stickler for meeting deadlines and great at multi-tasking, as we balance multiple projects at once. Preference will be given to those with experience in online writing and knowledge of content marketing.

What You'll Do:

  • Produce, edit and customize content (both technical and creative) for all platforms, including web, editorial, SEO and email.
  • Perform online and on-the-ground primary research for blog posts, articles and other content.
  • Work with the SEO team to conduct content strategies and topic generation for targeting and ranking for high-volume search keywords.
  • Collaborate with the PR team, developing editorial content in support of media relations goals.
  • Develop new content and audit existing content to ensure structure, length, linking and keyword-inclusion is optimal for search and organic traffic generation.
  • Arrange interviews, as well as craft press releases and supporting materials to promote our clients and their products/services.
  • Ensure brand consistency in all efforts.

REQUIREMENTS:

  • 3+ years of proven writing experience
  • BA in Marketing, Communications, Journalism or relevant field
  • Previous communications, SEO Content Writer and/or Public Relations agency-based experience preferred
  • Experience writing SEO-optimized content, such as long-form content creation, blogs and resource pages
  • Understanding of content SEO best practices, keyword research, copy structure, keyword inclusion, meta tags, ranking factors, linking and the role content plays in SEO
  • Experience conducting keyword and competitive research is a plus
  • Strong written and oral communication skills
  • Strong research skills with the ability to analyze and summarize findings
  • Excellent writer with knowledge of AP style guidelines
  • Self-starter who is eager to learn and jump in on multiple projects
  • Energetic problem solver with excellent multitasking skills
  • Proficient in the Microsoft Office Suite (Outlook, Word, Excel)
  • Knowledge of building design and construction industry a plus

If this sounds like you, send us your resume using the button below.

Apply Now


Social Media Specialist

Brandner Communications is seeking a Social Media Specialist to grow our clients social media presence and engagement. The Social Media Specialist will be a consumer of social media and be aware of trends, effective program implentation and out-of-the box thinking to push our clients social media presence forward. The Social Media Specialist will be responsible for managing the strategy and execution for all social media channels, working with internal account service and p.r. teams to assure cohesive messaging and objectives.

What You'll Do:

  • Manage + monitor multiple social media platforms on a day-to-day basis
  • Develop results driven content for client social accounts on a monthly basis
  • Prepare and schedule client-approved content across multiple social media networks
  • Performing monthly social media audits and send weekly/monthly reports to clients
  • Social media analysis and data management
  • Reach & exceed client KPIs regarding follower growth, engagement and sales
  • Developing social media strategy on a yearly basis, adjusting based on performance throughout any given quarter
  • Create and manage promotions and social media advertising campaigns. Including analysis, review and reporting on the effectiveness of each individual campaign.
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Responding to comments in a timely manner.
  • Understanding individual client tone and messaging; being able to switch “voices” easily in content creation.
  • Managing client social media budgets
  • Oversee social media graphic design (i.e.: Facebook timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, blog, etc.)
  • Monitor and evaluate the competitive landscape for client awareness and opportunities
  • Stay current on advancements on all Social Media platforms

REQUIREMENTS:

  • 2+ years of proven work and experience in Social Media role (agency experience preferred)
  • BA in Marketing, Digital Marketing, Design or related field
  • High level of familiarity and understanding of individual strategy for Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest + Tik-Tok
  • Basic graphic design skills and familiarity with Canva
  • Be able to provide a portfolio of previous social media work, including campaign strategy, content creation and results achieved
  • Strong writing skills and understanding of AP Guidelines
  • Experience creating short-form video for platforms like IG Reels / Tik-Tok
  • Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate
  • Creative, out-of-the-box thinker
  • Proven ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organizational skills
  • Experience with managing client budgets
  • Must be a team player with a strong work ethic
  • Enjoys working in a fast pace environment, and adherence to tight deadlines

If this sounds like you, send us your resume using the button below.

Apply Now


Customer Service Representative

We are looking for a people orientated customer service representative. This person will be the first point of contact to clients and consumers by phone and interpersonal communication. They will be knowledgeable about the products, the business, and how to communicate appropriately with customers and clients. They will be able to answer customer questions in a quick and insightful way, always striving to ensure excellent service standards. This position comes with a lot of technical knowledge about our client’s products. Quick learning and a high information retention is important to this position. Therefore, there is a varying amount of problem solving skills that are required to fulfill the customer’s needs. This requires discussion with other team members to design the best direction to send customers. This team member speaks with confidence and professionalism to customers, clients, and other team members on the phone and in-person.

What You'll Do:

  • Answer multiple phone lines.
  • Handle customer service product questions, emails and chats.
  • Coordinate shipping, tracking, packaging, etc.
  • Order supplies/coordinate deliveries, etc.
  • Manage special projects as needed.

REQUIREMENTS:

  • Some customer service experience a plus.
  • Strong written and oral skills.
  • Outstanding people skills – engaging, friendly, problem solver.
  • Strong research skills with the ability to analyze and summarize findings
  • Self-starter who is eager to learn and jump in on multiple projects.
  • Strong work ethic and team player.
  • Must be engaging and have a customer first mentality.
  • Some customer experience ideal

If this sounds like you, send us your resume using the button below.

Apply Now


Marketing Specialist

We are looking for a Marketing Specialist who is responsible for working with clients and internal account teams to develop long-term advertising/marketing plans and strategies. Works with Account Supervisor on agency deliverables and ensuring highest quality client service. This is not only a strategic thinking and strategy role but also one that is responsible for tactical implementation.

What You'll Do:

  • Monitor and evaluate the competitive landscape for client awareness and opportunities.
  • Conceive, develop and execute marketing communications and promotions on client's behalf, which match their marketing objectives and strategies.
  • Recommend sound business initiatives pertaining to the product and markets that enhances sales and marketing objectives while enforcing the agency's image as a vital resource to the client team.
  • The ability to implement, track and facilitate completion of multiple initiatives at any given time.
  • Daily communication with client to establish and maintain positive working relationships.
  • Manage jobs relating to account.
  • Ensure integration of agency disciplines (media, P.R., digital, social, creative, IT, influencer, video, etc.).

REQUIREMENTS:

  • Proven work experience and success in agency account service role. (minimum 2 years)
  • Solid experience coordinating successful marketing campaigns.
  • Strategic thinker and planner.
  • Analytical thinker.
  • Indepth knowledge of marketing tactics, use and success.
  • Excellent communication and presentation skills with confidence to serve as an agency representative to client.
  • Out-of-the box thinker.
  • Must be a team player with a strong work ethic.
  • Ability to foster long-term relationships with key professionals.
  • BA in Marketing, Communications, Journalism or relevant field.

If this sounds like you, send us your resume using the button below.

Apply Now

About Brandner:

With 30+ years of experience, Brandner Communications purpose is to create change through creative, tactical and results that WOW. Turning What-Ifs into What-Matters is the agency’s rally cry, focusing on results rather than fluff. Brandner has long-term client relationships (our oldest client has been with us for 30 years) because we deliver results. The same goes for our employees. We have a team of extremely talented people that have made BC their work home for a long-time. It’s much more than a work place, it is a family. We are outside the city. Parking is free and traffic is lighter. We are focused on the building industry (both commercial and residential), building industry experience is a plus!