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MoistureShield Social Campaign

Brandner created and facilitated a two-part, consumer-focused social media promotion for MoistureShield® Composite Decking. The campaign highlighted the brand's CoolDeck® technology, increased Facebook interaction, expanded the average reach of each post, and celebrated the start of summer. When the bash ended, the promotion gained results worth celebrating:

  • Page likes increased 13%
  • Organic post reach increased over 400%
  • Post engagement rate increased over 3,200%

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