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Simpson Door Company Influencer Program

This strategic program partners key users on social platforms with Simpson to reach a broader audience and showcase specific product offerings. Simpson partners with influencers on Facebook, Instagram, Twitter and even Pinterest to grow brand awareness and develop content with leaders in the home improvement industry.
Since the launch of Simpson Door Company’s Influencer Program in 2018 they have seen rapid results on Instagram, including:

  • A huge influx of user-generated content, meaning customers are excited about the product and highly engaged with the brand.
  • A large increase in following of 202% over a 9 month period.
  • Viral posts that are featured on large accounts such as Domino Magazine (929k followers) & Better Homes and Gardens (1.3M followers).
  • Direct impact on web traffic, seeing a rise in clicks of doors featured on social media.

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