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Brandner helped build awareness and shape the perceptions that builders, dealers and homeowners had about this composite decking brand. After extensive research and discovery, we created a logo, colors, typography and voice that complemented and promoted the brand's attributes of durability, versatility and proven performance. We designed this logo to be reminiscent of the joining deck boards and tiles, along with colors that are central to the company’s environmentally friendly philosophy. This package of branding elements, coupled with extensive marketing efforts built a strong, memorable brand.