MoistureShield Social Campaign

Brandner created and facilitated a two-part, consumer-focused social media promotion for MoistureShield® Composite Decking. The campaign highlighted the brand's CoolDeck® technology, increased Facebook interaction, expanded the average reach of each post, and celebrated the start of summer. When the bash ended, the promotion gained results worth celebrating:

• Page likes increased 13%
• Organic post reach increased over 400%
• Post engagement rate increased over 3,200%