Brandner Blog

Drilling down to what matters.


News, commentary and insights about marketing for the building industry.

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Are You #1?

It is cause for a feeling of pride when a company reaches any milestone, but when the #1 spot is clinched that is cause for c...

Organic Food For Thought

When you want to find information on something, how do you find it? If you’re in the same mindset as a majority of the online...

5 Reasons Why Email Marketing Still Matters

Digital marketing is always changing. From the rise of influencer marketing to mobile-first indexing, the digital landscape l...

Achieve the Success of Meeting Customers Where They Are

Social media has quickly grown from a once-considered “Wild West” to a staple of good business practice. These platforms are...

Is Your Continuing Education Making the Grade?

Nearly every profession needs to complete some form of continuing education (CE) these days; the construction industry is no...

Video Marketing to the Masses

There's an old adage that says “sharing is caring.” That statement holds a unique meaning when it comes to viral videos. Chan...

Why less is more in marketing messages

In season 7 of the TV show Frasier (set in Brandner’s home town of Seattle), Frasier Crane argues to his fussy younger brothe...

Build Your Social Media

What started as a means for friends to network and share content online has turned into a pivotal piece of the 21st century b...

A Fresh Look at Trends from IBS 2018

It was another great year at the International Builders’ Show (IBS) in Orlando! Our feet are still recovering and our backs m...

Raw And Unedited

There is a lot of pressure writing a Christmas blog. The last blog of the year. One that people will remember or try to forge...

Searching For Better Ad Results?

In an internet that is plastered with advertisements, how do you make your business’ ads stand out? Anyone can make an advert...

Video Marketing Trends

It’s no secret video is the king of grabbing your attention. No one wants to admit how much time they spend watching videos i...

5 Workplace Do’s and Dont's from “The Office”

Some may argue that there’s no better example of “what not to do” in the workplace than found in a few episodes of “The Offic...

Five Reasons Why Webinars Should Be A Part Of Your Marketing

In general, what’s the goal of any marketing campaign? “Gain sales” is the easy answer, but in most cases, especially in the...

The Genuine Article

Homeowners look to popular print magazines, TV shows and online to find inspiration for their home improvement projects. When...