We design and build full-scale trade and consumer websites with messaging and functionality specific to each target audience. Our clients have benefited from custom-built lead management tools, ordering processes and other valuable functions. When we identify the need for client-maintained sites, a content management system (CMS) may be recommended. We source, install, develop, host, and provide custom training and ongoing support.
From drip campaigns to nurture marketing, we provide a full suite of email campaign strategy and management services. We can help with customized list segmentation and content-driven tactics to get lead-generating assets out in front of your target audiences. And we utilize the latest testing methodology for continuous improvement and analytics to measure campaign effectiveness.
Search Marketing (SEM, SEO)
Online marketing is an ever-changing environment and the return on your digital investment is our top priority. Google and other search engines constantly update their algorithms and search engine results, so it’s important to ensure your website is properly indexed with high quality, relevant content. Additionally, off-site signals in the form of links and social amplification inform search engines how relevant your site is which positively affect your keyword rankings and organic traffic. On the unpaid side of search, we implement and continuously optimize your paid search (SEM) campaigns across Google and other search engines to ensure the most cost-effective ROI in the form of leads and sales.
Social networks are a growing information source for many customers, and therefore should be considered in any marketing communications plan. However, in the building products industry, it is important to be strategic in the use of these networks to reach builders, support dealers, and demonstrate a leadership position. For example, with one client, we were able to achieve a 60% increase in web traffic from a strategic social media campaign. We increased their Facebook likes from 0 to 3,657 in less than 6 months (all architects and trade professionals).