Brandner Blog

Drilling down to what matters.


News, commentary and insights about marketing for the building industry.

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It's All About The 'Tude

How is your New Years resolution going? If you are like most, not so well, right? Resolutions this year seemed to take a back...

How Social Media Can Become Your Customer Service Workhorse

What do you do when you cancel dinner plans because Comcast tech support didn’t arrive within their four hour window to fix y...

Simpson Door Co’s Award Winning Website

We are extremely fortunate to work with clients that are open to new ideas and are willing to take risks to advance their bra...

Embrace Your Passion

We take our sports seriously in Seattle. Seahawks (nod to the 12's), Sounders and yes even the Seattle Mariners (we should be...

One-Size-Fits-All Marketing Plan Doesn’t Really Fit

The idea of "one-size-fits-all" is nice if you are on the production/sales side. Reducing the number of variables in manufact...

Why Retargeting Can Be Bittersweet

We’ve all seen it. You check out a cute pair of heels online at Nordstrom.com, add them to your cart and then oh wait! You re...

Toward A True ROI For PR

Nearly every week, vendors selling various software, databases and other “amazing solutions” (their words) contact us. Many o...

From Promotion To Emotion

Advertising and marketing used to be a one-way connection. Old-school ad execs on Madison Avenue telling the masses what they...

Super Marketing

Whether you are a Seahawks fan (which many of us are) or a Patriots supporter, one thing we can all agree on is that there is...

What Soccer Star Tim Howard Can Teach You About Brand Building

He’s been called a hero, the U.S. Secretary of Defense, and a national treasure for his elite goalkeeping—but the name Tim Ho...

The First Post

The first blog. What do we write about worthy of the honor of the first ever BC blog? As I sit pondering, so many different i...