Drilling down to what matters.
News, commentary and insights about marketing for the building industry.
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Everywhere you look, there’s an advertisement. On your way to work, you’ve inevitably listened to 12 commercials wedged betwe...
How is your New Years resolution going? If you are like most, not so well, right? Resolutions this year seemed to take a back...
What do you do when you cancel dinner plans because Comcast tech support didn’t arrive within their four hour window to fix y...
We are extremely fortunate to work with clients that are open to new ideas and are willing to take risks to advance their bra...
We take our sports seriously in Seattle. Seahawks (nod to the 12's), Sounders and yes even the Seattle Mariners (we should be...
The idea of "one-size-fits-all" is nice if you are on the production/sales side. Reducing the number of variables in manufact...
We’ve all seen it. You check out a cute pair of heels online at Nordstrom.com, add them to your cart and then oh wait! You re...
Nearly every week, vendors selling various software, databases and other “amazing solutions” (their words) contact us. Many o...
Advertising and marketing used to be a one-way connection. Old-school ad execs on Madison Avenue telling the masses what they...
Whether you are a Seahawks fan (which many of us are) or a Patriots supporter, one thing we can all agree on is that there is...
He’s been called a hero, the U.S. Secretary of Defense, and a national treasure for his elite goalkeeping—but the name Tim Ho...
The first blog. What do we write about worthy of the honor of the first ever BC blog? As I sit pondering, so many different i...
