Brandner Blog

Drilling down to what matters.


News, commentary and insights about marketing for the building industry.

Sort By:

The Genuine Article

Homeowners look to popular print magazines, TV shows and online to find inspiration for their home improvement projects. When...

CMS or HTML: Big Differences, But Does It Matter?

Each year, we build or remodel more websites than the year before. And every year, technology evolves to help us offer creati...

IBS Wrap Up: What We Know From the Show

If you attended the International Builders’ Show in Orlando last week, we are confident that you left feeling positive about...

The Brandner Christmas Tree

The Brandner Christmas tree is decorated a little differently this year. Instead of your traditional ornaments and decoration...

5 Steps to Creating a Successful Social Media Promotion

Social media promotions stand the best chance of delivering tangible business results when they are run correctly. Not only c...

Running for Home

It is no secret that the U.S. housing market is on the rise. And the speed at which it is moving can be compared to that of U...

Is Your Management Style For The Birds?

A feisty seagull has invaded our parking lot and taken us hostage. This foul-tempered fowl squawks, swoops and poops – forcin...

Diversity

noun di·ver·si·ty \də-ˈvər-sə-tē, dī-\ At Brandner, we are strong believers in diversity: A diverse team adds different persp...

Whole-Brained Marketing

Take a moment to picture Albert Einstein working on his relativity theory. Chances are you imagined the great scientist at a...

Know Your Audience

Here at Brandner, one of our guiding principles is, “know your audience.” This could be as simple as knowing what birthday tr...

Dealing with Mudslingers

What to do when your competition tries to erode your brand by causing market confusion. Cambridge Dictionary:Mudslinging: Nou...

The Rise of Ad Blockers: 5 Moves to Make Today

Everywhere you look, there’s an advertisement. On your way to work, you’ve inevitably listened to 12 commercials wedged betwe...

It's All About The 'Tude

How is your New Years resolution going? If you are like most, not so well, right? Resolutions this year seemed to take a back...

How Social Media Can Become Your Customer Service Workhorse

What do you do when you cancel dinner plans because Comcast tech support didn’t arrive within their four hour window to fix y...

Simpson Door Co’s Award Winning Website

We are extremely fortunate to work with clients that are open to new ideas and are willing to take risks to advance their bra...